Overview
I created this mock campaign for the Canadian Business Training Association (CBTA). This company does not exist in real life. All logos, names, and branding were developed for the sole purpose of being used in this portfolio.
Role: Digital Marketing Coordinator
Task: Develop an integrated three-week campaign targeting business owners and aspiring entrepreneurs. The objective is to raise awareness about the upcoming cohort of CBTA's Business Bootcamp and drive conversions (sales). This campaign uses a combination of social media posts, paid media, and email marketing to achieve its goals.
Design Tools: Canva
Post 1: Creative & Copy
Copy:
🚨 It’s back! CBTA’s Business Training Program is officially returning 🎉💼
Get ready for our annual business bootcamp where aspiring #entrepreneurs learn the real-world fundamentals from industry leaders 🙌
Meet this year’s speakers:
📊 Jennie Nguyen – Senior Accountant at @kpmg
⚖️ Hamza Khan – Corporate Lawyer @stikemanelliott
📣 Lindsay MacIntyre – Marketing Strategist & Founder of @macintyremedia
📊 Jennie Nguyen – Senior Accountant at @kpmg
⚖️ Hamza Khan – Corporate Lawyer @stikemanelliott
📣 Lindsay MacIntyre – Marketing Strategist & Founder of @macintyremedia
From finance to law to branding, we’ve got you covered 💪
Stay tuned for details coming soon!
Stay tuned for details coming soon!
#BusinessTraining #Entrepreneurship #CBTABootcamp #BusinessBootcamp #TorontoEntrepreneurs #SmallBizTips #FutureFounders
Post 2: Creative & Copy
Copy:
🚀 Mark your calendars! CBTA’s Business Training Program is running from May 24 – June 28, 2025 🗓️
Over 6 weeks, you’ll gain essential skills in finance, law, and marketing from top industry professionals 🙌 Whether you’re launching a new idea or leveling up your hustle, this bootcamp is built to help you grow 💼🔥
Spots are limited — stay tuned for how to apply! 👀
#CBTABootcamp #BusinessTraining #Entrepreneurship #SmallBusinessSupport #StartupTraining #BusinessBootcamp #TorontoEntrepreneurs
Post 3: Creative + Copy
Copy:
💼 As part of this year’s Business Training Bootcamp, we’re excited to present: Finance 101 for Business Owners 💸📊
In this must-attend workshop, you’ll learn:
✅ How to register your business
✅ The basics of filing your taxes
✅ How to manage your expenses like a pro
✅ How to register your business
✅ The basics of filing your taxes
✅ How to manage your expenses like a pro
This session is perfect for new and aspiring entrepreneurs seeking a strong financial foundation! 🙌
🎟️ Early bird tickets for the bootcamp go on sale next week with 25% off! Don’t miss out 👀🔥
#CBTABootcamp #BusinessBootcamp #BusinessTraining #EntrepreneurTips #StartupFinance #TorontoEntrepreneurs #SmallBusinessSupport #StartupTraining
Post 4: Creative + Copy
Copy: TO COME
Post 5: Creative + Copy
Copy: TO COME
Post 6: Creative + Copy
Copy: TO COME
Post 7: Creative + Copy
Copy: TO COME
Post 8: Creative & Copy
Copy: TO COME
Post 9: Creative & Copy
Copy: TO COME
Paid Media
Copy: TO COME
Email Marketing
TO COME
Thought Process
TO COME