Overview
I created this mock campaign for the Canadian Business Training Association (CBTA). This company does not exist in real life. All logos, names, and branding were developed for the sole purpose of being used in this portfolio.
Role: Digital Marketing Coordinator
Task: Develop an integrated three-week campaign targeting business owners and aspiring entrepreneurs. The objective is to raise awareness about the upcoming cohort of CBTA's Business Bootcamp and drive conversions (sales). This campaign uses a combination of social media posts, paid media, and email marketing to achieve its goals.
Design Tools: Canva
Post 1: Creative & Copy
Copy: TO COME
Post 2: Creative & Copy
Copy: TO COME
Post 3: Creative + Copy
Copy: TO COME
Post 4: Creative + Copy
Copy: TO COME
Post 5: Creative + Copy
Copy: TO COME
Post 6: Creative + Copy
Copy: TO COME
Post 7: Creative + Copy
Copy: TO COME
Post 8: Creative & Copy
Copy: TO COME
Post 9: Creative & Copy
Copy: TO COME
Paid Media
Copy: TO COME
Email Marketing
TO COME
Thought Process
TO COME